King James Gospel
Fansided

Cleveland Cavaliers unveil modernized logos, global shield

By Quenton S. Albertie

Apr 15, 2017; Cleveland, OH, USA; A general view of shirts on the seats before game one of the first round of the 2017 NBA Playoffs at Quicken Loans Arena. Mandatory Credit: David Richard-USA TODAY Sports
Apr 15, 2017; Cleveland, OH, USA; A general view of shirts on the seats before game one of the first round of the 2017 NBA Playoffs at Quicken Loans Arena. Mandatory Credit: David Richard-USA TODAY Sports /
facebooktwitterreddit

The Cleveland Cavaliers will have new, modernized logos on display for the 2017-2018 season.

ESPN’s Dave McMenamin has announced that the Cleveland Cavaliers have released several modernized versions of their logo, as well as two different designs for their new shield.

McMenamin’s tweet has full descriptions of the meanings behind the logos as well.

The C-Sword (Primary): The C-Sword, seen on the top left, is the Cleveland Cavaliers has been the Cleveland Cavaliers’ “anchor” logo since 2003. The only alterations to this logo came within the sword as the Cavs removed the white from the hilt while completely outlining  the sword in gold.

The “C”: The “C” isn’t just symbolic of the Cleveland Cavaliers team, it’s a symbol of Cleveland period. The team isn’t just playing for their own satisfaction but for that of the fans. The Cavs have a duty to their fans both on and off-the-court and the “C”, which is currently the Cavs halfcourt logo, is a stark reminder of that.

The Shield (Secondary): The secondary anchor logo of the new Cleveland Cavaliers shield is an interesting admixture: there’s the webbing of a basketball, the wine and gold colors that the Cavs are known for, and the symbolic navy that has been popularized in recent seasons. The shield represents “the modern defender”, the team and the fans.

The Shield (Global): The global shield is simple, classy, bold. The C-word’s juxtaposition with the black background really makes it stand out and the font of the team’s name is aggressive. As a fan, I’ve always enjoyed the simple but aggressive logos and putting it in a shield, which I believe is the perfect symbol for a team full of warriors, is perfect.

Wordmarks: The wordmarks “Cavs” and “Cleveland Cavaliers” have been altered to have a more aggressive look. Moving forward, this is the best look for the wordmarks.

Going to www.cavs.com/shop will lead fans to the Cavs team shop. There, apparel featuring the new logos is available.

I’m getting the wine colored tee-shirt with the global shield on it. Mark my words.

Related Story: King James Gospel's 2017 NBA Mock Draft

What do you think about the Cleveland Cavaliers’ new logo designs? Let us know your thoughts in the comment section or Twitter @KJG_NBA.