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Cleveland Cavaliers: 10 Advertisers To Consider For Jerseys

By Quenton S. Albertie

Apr 22, 2016; Auburn Hills, MI, USA; Cleveland Cavaliers owner Dan Gilbert during the game against the Detroit Pistons in game three of the first round of the NBA Playoffs at The Palace of Auburn Hills. Mandatory Credit: Tim Fuller-USA TODAY Sports
Apr 22, 2016; Auburn Hills, MI, USA; Cleveland Cavaliers owner Dan Gilbert during the game against the Detroit Pistons in game three of the first round of the NBA Playoffs at The Palace of Auburn Hills. Mandatory Credit: Tim Fuller-USA TODAY Sports /
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Dec 15, 2014; Cleveland, OH, USA; Warren Buffett and Cleveland Cavaliers owner Dan Gilbert watch the game between the Cleveland Cavaliers and the Charlotte Hornets during the fourth quarter at Quicken Loans Arena. The Cavs beat the Hornets 97-88. Mandatory Credit: Ken Blaze-USA TODAY Sports
Dec 15, 2014; Cleveland, OH, USA; Warren Buffett and Cleveland Cavaliers owner Dan Gilbert watch the game between the Cleveland Cavaliers and the Charlotte Hornets during the fourth quarter at Quicken Loans Arena. The Cavs beat the Hornets 97-88. Mandatory Credit: Ken Blaze-USA TODAY Sports /

Quicken Loans Inc.

Another business the Cleveland Cavaliers could decide to advertise on their jerseys could be the business of Cavaliers owner Dan Gilbert, Quicken Loans Inc.. Gilbert is the founder and chairman of Quicken Loans Inc., the largest online mortgage lender in the nation.

A large chunk of Gilbert’s fortune comes from Quicken Loans and the profits from that business are what allowed him to buy the Cleveland Cavaliers in 2005. Wearing a patch that symbolized Quicken Loans symbolizes the modern-day Cleveland Cavaliers; since Gilbert has been the owner the team has been historically successful, sensational and home to the NBA’s biggest star, twice.

Quicken Loans Inc. is a Detroit-based company that was founded in 1985. The story of how Gilbert sold the company, which was originally named Rock Financial, and bought it back highlights a trait of Gilbert’s that’s not thought of much in the NBA world; his own loyalty to his hometown and home state.

For a team whose championship was a byproduct of a similar circumstances, wearing a Quicken Loans patch could be a marketable and branded symbol of hometown and home state loyalty.

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