Jay-Z has landed perhaps his biggest name in his quest to become a force in the professional sports agent industry.
Oklahoma City Thunder star Kevin Durant is, according to a report in the Sports Business Journal, ending his relationship with Landmark Sports Agency to join Jay-Z’s startup Roc Nation Sports label.
Landmark is one of the established names in the sports agent industry and agent Rob Pelinka can still list Kobe Bryant, James Harden and Carlos Boozer on their roster of big-name players. Durant’s decision, however, could be a watershed moment for both Landmark and Roc Nation Sports as the former loses the second-hottest commodity in the league while the latter gains serious legitimacy.
Jay-Z relinquished his ownership stake in the Brooklyn Nets in order to join the sports agent industry and shortly after announcing the formation of the Roc Nation label signed New York Yankees second baseman Robinson Cano in April.
While Durant is signed through the 2016 season, the move to Jay-Z’s agency is not thought to be designed to pressure the Thunder into any contract or trade negotiations but as a chance to work with one of his lifelong idols. Durant becomes Roc Nation Sports’ first NBA player, joining Cano and WNBA star Skylar Diggins.