The three faces of Nike’s new basketball campaign, LeBron James, Kevin Durant and Dirk Nowitzki have explained what the slogan means and it’s significance to them personally.
The explanation was not necessarily needed, but it gives a little bit of an insight behind the campaign and the men leading the way.
LeBron explained his definition:
“No matter where you’re at, no matter what time of the day, you can always have a love for the game, and you can always play the game. You could be playing inside your house with your loved ones or at a rec league with kids, or playing at a rec league with 40-and-over guys, it doesn’t matter. The game of basketball never stops no matter what’s going on in the world because people love the game that much.”
“No matter if it’s the offseason, vacation, holiday, always find a way to get in the gym and get better. No matter if you’re just working out by yourself or playing pickup the game never stops, no matter what you’re doing. That’s the type of approach I try to have.”
The freakish German:
“I’m 33 years old now, and I’m still in the gym in the summer, working out, trying to get better, trying out certain moves.”
The video features a few other familiar faces, some I was extremely surprised to see a part of the advertisement, notably the drummer for The Roots. Perhaps I was right all along and that is just Ben Wallace.
So just incase you took ‘Basketball Never Stops’ as a metaphor for some life meaning (you’re probably an english teacher), now you have confirmation there is no reading to be done between these lines.