The NBA is experiencing some of it’s best TV ratings in years and the ever controversial believes it’s the ever controversial LeBron James who is largely responsible.
Ratings are up some 30% over last year’s figures at this stage in the season and Stern believes it has something to do with LeBron’s decision to take his talents to South Beach. The Heat attract over 2000 more fans over the league average to each game they play.
LeBron dismissed Stern’s words stating no single individual really has that much of a strangle hold over the league.
“There’s too many players, there’s so many great players I don’t think individually I had anything to do with it”, James said when asked of Stern’s flattery.